Pogba to United and Lukaku to Chelsea - has the world gone mad?

Paul Pogba has been linked with a return to Manchester United for the past three transfer windows, however it is only now that the rumours have gathered serious traction and a transfer bid of €100m looks imminent. Likewise Chelsea have been reported to have submitted a bid of around £60m to lure Romelu Lukaku back to Stamford Bridge. Obscene amounts of money for two players who were formerly of their respective bidding clubs.

At 23 years of age the Red Devils are paying for potential, a risky strategy that more often than not fails to bring the expected return. Manchester United have invested in potential before, Anthony Martial for £36m and in Cristiano Ronaldo for £12.24m which at the time was the most expensive teenager in English football history. Martial has shown glimpses of why United paid so much money for him while we already know the journey that Ronaldo went on. For other players it hasn't worked out, Bebe was signed for £7m despite Sir Alex Ferguson admitting that he had never seen the player play.

Not only are United embarking on a very ballsy plan, but is Pogba himself even committed to a return to Old Trafford? Earlier in the summer reports surfaced that the young French midfielder preferred a move to Champions League winners Real Madrid over a return to his old stomping ground. This jeopardised any move that Jose Mourinho wanted to make for the player, even after Zinedine Zidane cooled his interest in the player due to price tag yet the Manchester club seem undeterred.

With Pogba leaving United 4 years ago for less than £1m, the hit on Chelsea's bank balance will not be as great. Lukaku joined Everton permanently in Jose Mourinho's first season back in the English capital for a fee believed to be under £30m, now with a price tag of £60m, the sum of money does not look as bad.

Despite being labelled inconsistent, the Belgian striker has an impressive scoring record at such a young age, 119 club goals at just 23 years of age. Before their 23rd birthday, Thierry Henry had 57, Alan Shearer had 65, Luis Suarez had 77 and Cristiano Ronaldo had 97. It's very easy to see why Antonio Conte would be willing to pay such a high fee. A powerful and athletic player, it was rumoured that Lukaku would replace Diego Costa until the Spanish international's refuted those claims. No matter what team Lukaku plays in, he will score goals. 

Juventus splashed out €90m on Gonzalo Higuain to make him the most expensive South American footballer of all time while the transfer fee was the highest ever paid by an Italian team and also the highest of a player transferring within any domestic league. At 28 years of age, Juventus have got a player who is in his prime and will be likely to get at least 4 years out of the Argentine. Higuain seems a less risky piece of business and than the Pogba debacle, however transfer fees do not take a crippling injury into consideration.

Last season, Higuain fired Napoli to second position in the league, scoring 38 goals in the process. His goal record is incredible, scoring 121 goals in 264 matches for Real Madrid and 91 goals in 146 appearances for Napoli, whom he joined from the former in 2013. This transfer further strengthens the stronghold that the Old Lady has over her competition and the Scudetto title looks likely to be remaining in Turin for the foreseeable future.

I'm not the first person and certainly won't be the last to question whether clubs should be allowed to spend these sums of money. It creates a clear gap between the sides that can afford to splash the cash and those that don't have as much money in the bank, however Leicester proved that money was not everything last year. For me it strains the link between the supporters and the players and as a fan, I can find it hard to relate to any of the players on show.

Despite the Premier League becoming out of touch, transfer fees shouldn't necessarily be capped. Manchester United brought in £27.8m in broadcasting revenue, £65.8m in commercial revenue and also £29.8m in match-day revenue in the third quarter and nine months ended 31 March, equating to £123.4m. With the signing of Ibrahimovic ringing in £76m in shirt sales there is no doubt that United can afford to spend their cash lavishly.

The Paul Pogba deal has dragged on too long and most people are looking the saga to come to a swift end. Even if Pogba remains a Juve player, it is only a matter of time when the €100m mark will be broken.