Sunday 14 February 2016

Revamping the Champions League

Quite frankly I was outraged to hear that there were plans to revamp the Champions League. It is rumoured that a proposal has been made to guarantee the 'big teams' spots in the Champions League at the end of the current cycle, from 2018 onwards. The proposals are primarily targeting clubs such as Manchester United, Liverpool, AC Milan and their rivals Internazionale.

These proposals would be effectively creating a 'European Super League,' alienating many teams such as Napoli and Leicester who are at the top of Serie A and the Premier League respectively. As a football fan, the only positive I see in the move is the financial benefits and to be honest, these financial benefits should be completely trumped by all the negatives.

Throw back to the days where the top sides such as Benfica struggled to overcome Glentoran of the currently-named Danske Bank Premier League or when Linfield reached the quarter finals of the 1966-67 European Cup. Some would say this would be the 'true' Champions League as the knockout competition consisted of the champions of each league as well as the holders of the previous year battling it out for the title of European Champions. Those times changed in 1992, with the introduction of European co-efficiency table, effectively ruling out the clubs from nations such as Northern Ireland and Ireland from fielding their sides in the European competition.

This is not the first time a 'Super League' has been proposed. Back in 1998, sports marketing company, Media Partners, initiated talks with some of the top European clubs about breaking away from UEFA and starting up their own league. FIFA quashed these proposals by promising bans on any national associations, clubs or participants in the proposed idea. Similarly, UEFA looked to re-evaluate the European stage, with Cup Winners' Cup being merged together with the UEFA Cup in 1999 and then for a group stage to be introduced into the second tier competition in  the 2004-2005 edition as well as dishing out more money to keep the participants happy.

Looking at the potential changes, the European Clubs' Association boss (ECA), Karl-Heinz Rummenigge has suggested "a tournament consisting of 20 teams from Italy, England, Spain and France," and also stating that a "stagnation means regression." If the proposed changes are made into a reality it will certainly increase the glamour of the competition and be more profitable for the chiefs. I'm still uncertain as to whether I would like to see these changes implemented. As stated previously, it runs the risk of making an unlikely fairy tale story, such as Leicester's this season, really having an impact on the club.

Let's break down a few statistics. For the 2015-2018 cycle of the competition, €12m will go to each participant in the Champions League group stage - every team is guaranteed to get that money regardless of their performance in the group stage. Each win for a club bags themselves a nice €1.5m while a draw nets €500k. There is also €428.9m available in a 'market pool' that will be split between each association 'according to the proportional value of each TV market represented by the clubs taking part.' A substantial amount would be available to the FA to be assigned subsequently to each participating English club. The higher the position in the domestic league previous to the current competition the more money would be on offer. Leicester finished in the Barclays' Premier League the more money they would take in from another part of the market pool, similarly a sum is awarded for each club according to how many European matches they play in the specific season.

There would be a finite amount of opportunities for clubs such as Leicester if a Super League was created. Who doesn't love a good underdog story?

There have already been a number of teams who have slammed the proposals, particularly from the Scottish Premier League. In fairness to UEFA and the ECA, they have done something that many people have tried, but failed... Unite both Rangers and Celtic. The Sun has reported that Ronny Deila has criticised proposals, while the Sunday Mail add that Rangers and Aberdeen will join forces with the Scottish Champions. I'm not surprised the Scottish FA are outrage as the changes could hinder Celtic, winners of the competition in 1966-67. The leagues that would be limited would drift further and further away from the so-called 'top leagues.'

On the other hand, it has been reported that viewing numbers are dwindling in the competition. Ben Rumsby of the Telegraph disclosed this week, that the viewing figures of BT Sport having been nothing short of dismal. The company's free to view channel, BT Showcase, peaked at just 200,000 viewers watching English teams in the top European competition after spending £879 million to acquire the rights of the elite competition. The ratings of BT Sport has plummeted since the Champions League changed hands from ITV and Sky Sports, so it's either a case of the channel or the competition needs re-jigged.

As a football fan, I don't see how these proposals can be made into a reality. I'm not even sure if they would be possible to implement due to the uproar it would cause leaving me to think that this is just an exercise to try and get the reputable sides a bigger slice of the monetary pie.

As always I'd like to hear your thoughts on the proposals and any changes that you would like to implement if given the option.  

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